SUNIV ASHRAF

SUNIV OS

PRODUCT EXPERIENCE × AGENTIC AI

SUNIVASHRAF

Suniv Ashraf holding a camera in a dark editorial portrait.

Turning complexity into operational clarity.

I design product systems and AI-assisted workflows that connect user reality, business intent and real-world delivery.

Explore AI systemsView product work

CURRENTLY EXPLORING

Agentic AI for product and design workflows

SYSTEM ONLINE

01 / AI SYSTEMS

Five systems.
One accountable operator.

The projects form one AI practice. Evidence changes with the active system while Human Judgement remains responsible for interpretation, approval and action.

SUNIV / GOVERNING LAYERHUMAN
JUDGEMENT

ACTIVE THROUGHOUT

  1. 01NASEFLAGSHIP / EVALUATE
  2. 02UX Summary AgentSUMMARISE
  3. 03Sentinel PrimeSYNTHESISE
  4. 04Content OrchestratorPUBLISH
  5. 05UI Explorer AgentEXPLORE
01 / FLAGSHIPEVALUATE

NASE

An AI-assisted UX intelligence system that evaluates interface decisions through conversion, persuasion, emotion and trust—and explains what to improve.

NASE audit showing an evaluated interface, universal UX score and segment scores.

Evaluation context

03 VIEWS

PROJECT EVIDENCE

  1. 01Analyse
  2. 02Evaluate
  3. 03Explain
  4. 04Recommend
  5. 05Human decision

DECISION BOUNDARYFinal judgement remains human.

02 / SUMMARISEIN DEVELOPMENT
UX Summary Agent dashboard showing a research-summary workspace.

Product overview

03 VIEWS
Open Live Agent (opens in a new tab)

PROJECT EVIDENCE

INPUTS

  • Research
  • Notes
  • Feedback
  • Documents

OUTPUTS

  • Key findings
  • Risks
  • Decisions
  • Next actions
03 / SYNTHESISEIN DEVELOPMENT
Sentinel Prime system interface displaying its identity and active waiting state.

System state

02 VIEWS

PROJECT EVIDENCE

KNOWLEDGE IN

  • Research
  • Knowledge
  • Reflection
SENTINELPRIME

STRUCTURED OUT

  • UX insight digest
  • Wisdom-to-UX reflection
04 / PUBLISHWORKFLOW PROTOTYPE
LinkedIn Draft Inbox displaying professional posts awaiting human review before publication.

Human review queue

PROJECT EVIDENCE

Professional Content Orchestrator

  1. Idea
  2. Research
  3. Draft
  4. Format
  5. Human review
  6. Publishing workflow

Human review is required before publishing work proceeds.

05 / EXPLORECURRENTLY BUILDING

ABSTRACT PROCESS MODEL / CURRENTLY BUILDING

PRODUCT INTENTDESIGN SYSTEMREFERENCE PATTERNS

AGENT

UI EXPLORER
DIRECTION A
DIRECTION B
DIRECTION C

HUMAN SELECTION

PRODUCT INTENTDESIGN SYSTEMREFERENCE PATTERNS

AGENT

UI EXPLORER
DIRECTION A
DIRECTION B
DIRECTION C

HUMAN SELECTION

ACTIVE SYSTEM / EVIDENCE / HUMAN REVIEW

02 / SUMMARISE

UX Summary Agent

Turns fragmented UX research, notes, feedback and documents into concise, decision-ready summaries.

HUMAN JUDGEMENTReview before action.

03 / SYNTHESISE

Sentinel Prime

Transforms research, knowledge and reflection into structured UX insight and wisdom-to-UX reflections.

HUMAN JUDGEMENTInsight remains open to interpretation and review.

04 / PUBLISH

Professional Content Orchestrator

A human-reviewed workflow that turns an idea into prepared professional content, applies format rules and moves approved work toward publication.

HUMAN JUDGEMENTNothing is published without human approval.

05 / EXPLORE

UI Explorer Agent

An in-development agent that explores interface directions from product intent, design-system rules, reference patterns and human feedback.

HUMAN JUDGEMENTThe agent explores; the designer chooses.

OBSERVE → ORIENT → RESPOND → RESOLVE

Evidence changes.
Responsibility does not.

NEXT CHAPTER / 02 PRODUCT WORK

PRODUCT WORK

Products at scale.

Selected products I've helped shape across consumer, enterprise, entertainment, travel, services and AI-assisted experiences.

MYGP

monthly active users

Selected product work across account, family, Prime/Postpaid, loyalty and platform evolution.

Official MyGP mobile product screen showing account balance, data and recharge actions.
Official MyGP mobile product screen showing internet offer filters and available packs.
  • Account
  • Family
  • Prime
  • Points
  • 5.0 → 6.0

BIOSCOPE+

downloads

Entertainment discovery, subscription and playback across a multi-platform ecosystem.

Bioscope+ product composition showing the service across mobile, tablet and laptop interfaces.
  • Mobile
  • Web
  • Tablet
  • TV
  • OTT aggregation

COCKPIT 360

retail outlets

Retail and distribution workflows for a nationwide operating ecosystem.

Official Cockpit mobile product screen showing voice, internet and bundle controls.
Official Cockpit mobile product screen showing the product notification centre.
  • Retail
  • Sales
  • Fraud
  • SIM
  • Field operations

HOMETOWN

target-market penetration

A travel and financial product built around the needs of Bangladeshi migrant workers in Singapore.

HomeTown product homepage for travellers between Singapore and Bangladesh.
HomeTown flight-list product screen with Singapore to Bangladesh travel options.
  • Flights
  • Remittance
  • Referral
  • Trust
  • Migrant journeys
EXPLORE CASE STUDY

GP CLOUD

public storage tier

An end-to-end cloud product and my first end-to-end AI-assisted product-design project at Grameenphone.

GP Cloud product home screen showing storage, files, sharing and recent content.
  • Onboarding
  • Backup
  • Files
  • Sharing
  • Payment
EXPLORE CASE STUDY

WEGRO

farmers empowered

An agri-fintech product connecting smallholder farmers with finance, quality inputs and market access.

WeGro home screen showing agricultural investment categories, popular projects and the product journey.
WeGro project-details screen showing a cattle-farm investment, return information and project documentation.
  • Finance
  • Farmers
  • Inputs
  • Market
  • Projects

SMANAGER

merchants

A broad SME operating system spanning commerce, payments, inventory and business operations.

Official sManager mobile product screen showing merchant balance, payment QR and business-management actions.
  • Store
  • Inventory
  • Payments
  • eKYC
  • Reporting
EXPLORE CASE STUDY

SHEBA.XYZ

registered customers

A service marketplace connecting customers with verified home and office service providers.

Official Sheba.xyz mobile product screen showing home and office service categories.
  • Services
  • Booking
  • Marketplace
  • Payments
  • Home

ONEGP

daily users

Grameenphone’s employee self-service ecosystem spanning HR, approvals and internal services.

Official OneGP mobile product screen showing employee search, self-service modules and navigation.
  • HR
  • Approvals
  • Employee
  • Self-service
  • Modules
EXPLORE CASE STUDY

01 / 09

SELECTED FLAGSHIP WORK

The numbers are only the surface.

Behind them are the product problems, decisions and systems I helped shape.

01 / MYGP

Designing at national scale.

MY CONTRIBUTION

6major product journeys
  1. 01Account Details
  2. 02Postpaid Journey
  3. 03GP Prime
  4. 04Family Plan
  5. 05GP Points
  6. 06GP Rewards

Designed inside MyGP — a product serving 22.5M+ monthly users.

PRODUCT CONTEXT

22.5M+monthly users
MyGP home dashboard showing account balance, data, talk-time, recharge and service shortcuts.
Authentic MyGP Home dashboard · official Grameenphone product material
MYGPConsumer self-service

CASE STUDY IN PROGRESS

02 / BIOSCOPE+

Turning research into engagement.

MY CONTRIBUTION

22common features mapped
29differentiating features
4platforms designed
10+iterations on key screens
142Figma comments

Research became product architecture across a multi-platform entertainment ecosystem.

PRODUCT CONTEXT

10M+downloads9+OTT collaborators
Bioscope+ owner-design product composition showing mobile, tablet and laptop interfaces.
Owner-design Bioscope+ product UI · approved Figma source
BIOSCOPE+Entertainment ecosystem

CASE STUDY IN PROGRESS

03 / COCKPIT

Untangling enterprise complexity.

MY SCOPE

5operating areas

Retail operations · Sales · Fraud · SIM onboarding · Field workflows.

PRODUCT CONTEXT

400K+retail outlets1M+downloadsMillionstransactions daily
Retail · Sales · Fraud · SIM · Field operations
COCKPITRetail & distribution

CASE STUDY IN PROGRESS

04 / HOMETOWN

Designing for a market far from home.

MY CONTRIBUTION

0→1product chapter
8guided journey stages

One decision at a time — designing around language, trust, unfamiliar processes and financial pressure.

PRODUCT CONTEXT

~100%target-market penetration7 monthsto reach it+50%month-on-month growth$5.5Mmonthly remittances38%flight market share
HomeTown owner-design product homepage for travellers between Singapore and Bangladesh.
Owner-design HomeTown homepage UI · Figma product evidence
HOMETOWNTravel & financial services
EXPLORE HOMETOWN CASE STUDY

05 / GP CLOUD

Changing how I design.

MY CONTRIBUTION

11product-design stages

AI accelerated production. Product judgement stayed human.

PRODUCT CONTEXT

1 TBpublic storage tier100 GBfree for one month
GP Cloud owner-design home screen showing storage, files, sharing and recent content.
Owner-design GP Cloud Home UI · Figma product evidence
GP CLOUDCloud storage & backup
UNLOCK GP CLOUD CASE STUDYPRIVATE · PIN REQUIRED
  1. Research
  2. Market study
  3. Requirements
  4. Journeys
  5. IA
  6. Wireframes
  7. AI-assisted production
  8. Design system
  9. Review
  10. Validation
  11. Final experience

PRODUCT PRACTICE

Different products.
Different constraints.
The same responsibility.

SCALE · RESEARCH · SYSTEMS · BUSINESS · DELIVERY

MORE PRODUCT WORK

More products. More kinds of problems.

Service automation

SMART IVR

CASE STUDY IN PROGRESS
WeGro owner-design home screen showing agricultural investment categories and projects.

Agri-fintech product experience

WEGRO

  • Farmers and investors
  • Project evaluation
  • Investment journey
7,500+ farmers empowered
CASE STUDY IN PROGRESS
sManager mobile product screen showing merchant balance, payment QR and business-management actions.

SME operating system

SMANAGER

  • 100+ research / UT sessions
  • 88 UX issues documented
  • 21 product areas covered
1.7M merchants · historical public traction
SEE HOW I SHAPED SMANAGER
OneGP mobile product screen showing employee search, self-service modules and navigation.

Employee ecosystem

ONEGP

  • Research synthesis
  • Workflow complexity
  • Prioritisation
800+ daily users · 50+ modules
UNLOCK THE ONEGP CASE STUDYPRIVATE WORK · PIN REQUIRED
Sheba.xyz mobile product screen showing home and office service categories.

Service marketplace

SHEBA.XYZ

  • Service discovery
  • Booking
  • Marketplace
1M+ registered customers
CASE STUDY IN PROGRESS

PRODUCT WORK / PRINCIPLE

The interface is the last layer.

Understanding the system, deciding what should change, and carrying that decision through to delivery is the work.

CHAPTER 01 / HIDDEN SYSTEMS

Closer, then clearer.

A proposed opening from concentrated natural detail to a wider field of attention.

CHAPTER 02 / CURATED STACK

Structure & Scale

A proposed shift between built order and a broad horizon.

TRP-002 / Travel Photography

Structural fieldProtect the central structural axis.

TRP-047 / Travel Photography

Horizon reflectionProtect sun, reflection and horizon.

CHAPTER 03 / CURATED STACK

Human Presence

A proposed pause for figures, authorship and the camera as a human instrument.

TRP-050 / Travel Photography

Figures at sunsetProtect figures and the reflection path.

PER-006 / My Pictures

Camera at nightProtect face, camera and hands.

CHAPTER 04 / CURATED STACK

Memory & Thresholds

A proposed transition through low light, reflection and movement.

OLD-005 / Old Photography

Night waterfrontProtect light clusters and reflections.

TRP-054 / Travel Photography

Fire performanceProtect performer, spark arc and dark surround.

CHAPTER 05 / CURATED STACK

Inner Worlds

A proposed final plateau where each artwork remains a complete authored surface.

ART-001 / Artworks

Luminous handsPreserve the complete artwork boundary.

ART-006 / Artworks

Threshold pathPreserve the complete artwork boundary.

ROOMS OF ATTENTION

Five places for another look.

Choose a room to bring its surface into focus.

Room 01 is in focus.

A wide horizon reflection in Thailand.

ROOM 01

Travel Photography

22 WORKS

A wide horizon reflection in Thailand.

Enter room
Extreme portrait macro study.

ROOM 02

Extreme Portraits

17 WORKS

Extreme portrait macro study.

Enter room
An artwork showing luminous hands in a symbolic scene.

ROOM 03

Artworks

10 WORKS

An artwork showing luminous hands in a symbolic scene.

Enter room
A waterfront at night with clusters of light and reflections.

ROOM 04

Old Photography

10 WORKS

A waterfront at night with clusters of light and reflections.

Enter room
A person holding a camera at night.

ROOM 05

Personal Photography

8 WORKS

A person holding a camera at night.

Enter room

Writing helps me understand the work.

2026

Current Practice

2021–2020

Product Stories

2020

Learning in Public

2018

Professional Beginnings

2017

Curiosity & Culture

2015

Film Notes

Aura — Worlds Around the Human Signal

Suniv Ashraf seated beside illuminated lanterns in a warm evening environment.

01 / Silence after thought

Everything returns to the person behind it.

Observer. Photographer. Traveller.

A final signal after the work.

Suniv Ashraf before a cloud-covered volcano and town.

02 / The world opens

Human, after all.

A world large enough to change the scale of a question.

Suniv Ashraf in front of a waterfall and turquoise water.

03 / Waterfall

Movement changes the frame.

Descent and return become a trace.

Suniv Ashraf beside a wide turquoise sea horizon.

04 / Horizon

Looking differently is part of how I design.

Evidence before assumption. Systems over screens. Human judgement remains.

05 / Perception becomes a system

Worlds around the human signal.

Waterfall path → system trace. Sea horizon → editorial divider. Reflection → a reveal mask. Mountain → a frame for perspective.

Suniv Ashraf speaking into a microphone at a design gathering.

06 / Contribution

I teach to share what I have learned.

Travel → observation → design judgement → contribution.

Suniv Ashraf on a palm-lined beach beneath a wide blue sky.

OPEN TO CONVERSATIONS

A few things we could explore together.

From complex product problems to emerging ideas, teaching and creative collaboration—I’m always interested in conversations that might lead somewhere meaningful.